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Tuesday, June 24, 2008

Home Business and Blogging

How to blog is something that a lot of us old hands take for granted, but for the beginner it can seem like a daunting tangle of questions and issues to be resolved. Blogging is inherently an open medium of communication. It is all about sharing information and starting a larger conversation. So whether you want to reach out and communicate with fellow hobbyists, give your customers an opportunity to interact with you, or boost your online presence, blogging is a great way to go about it.

Some are meant for individual blogging others for group publishing to create small networks of bloggers. Blogging may be a great new thing. It may well have expanded quicker than any other media in the history of humanity, but the laws of Libel, Slander and Defamation of Character still apply to you.

Blogging is very much an "of the moment" phenomenon, and while you might create "evergreen" content, it's likely that at least some of your posts will be time sensitive.
Many still are not aware of the full potential of blogging. The ability to make information easily accessible is such an excellent part of blogging. You need to ask "why do you want to blog", "what will you be blogging about", "how do you want to blog", and "who will you be blogging for" before you can start to learn.

Blogging is the perfect antidote to highly commercialized, blandly consolidated Web sites. Blogging is an incredible way to build a brand, to reach new customers, to keep in touch with existing clients, and to grow your creativity. Why Blogging Matters to Businesses: If you are a small business and want to understand the basics of why your business should have a blog, this is a good starting article. Blogging is a continual dialogue, with very little in the way of up front cost (other than the pain involved in updating content regularly!)

For one thing, search engines favor websites that are updated regularly, and blogging is a great way to make sure that your content is always fresh, and thus regularly checked in on by Google and company. And blogging is about the connections, through links, track backs, comments, participation, attendance, and blogging about bloggers. It's about the relationships you make along the blogging path.

Blogging can be more time-consuming, but if you are smart about it, you'll either share the workload with others or pick a topic where you have a steady stream of potential blog topics coming your way.

Francina Smit is the owner of and writes articles on various subjects regarding Home Based Business. Visit her for more information at:

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