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Tuesday, June 24, 2008

The Secret Marketing Power of Blogs

Since the beginning of the blogging phenomenon three models have been used to produce profit. Blogs can be used for online business promotion, offline business promotion or websites dedicated to the subject of a specific blog. In a short period of time blogs have risen from personal online journals to a proficient way to market product and services. The marketing power of blogs has drastically increased in the last two years and if your company does not have a blog, it may be time to start thinking about developing your own. Here are some examples of the marketing power that blogs can hold.

Business blogs are different from normal websites because they allow for customer feedback. This is important because it can allow companies to make changes according to the gripes being viewed on the blog page. Businesses can also use the positive messages to keep and increase what people seem to like. Business blogs are more informal than informational. The blogs can generate relationships with customers because it develops a community.

The content of blogs is what sells your product or service. Updated, relevant and quality content gives businesses an advantage with search engine optimization (SEO). More traffic to your blog means more traffic to your website.

By using blogs, you can lure in more readers by giving away free information to subscribers. Having people sign up for certain giveaways allows you to access their email accounts, which can lead to a successful email marketing campaign and other informational perks gained through customer knowledge.

These are just three ways that blogs can help your marketing practice. There are many more to learn and even still more to be discovered by companies. There are professionals that can help you develop a blog and keep it updated with new material. It is advised that you hire a professional to further explain blogging.

About the Author: Kurt is the Public Relations Manager for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing for businesses so they can get and keep more customers. Visit to see how their proven online marketing services can increase your customer loyalty & overall sales.

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